Webinar
FOOTBALL ACADEMY FINANCES
How to plan, manage, and control your academy’s budget so you don’t have to cover costs out of your own pocket. Free webinar on football academy finances.
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This webinar is for you if:
You constantly struggle with financial issues and want to finally get them under control.
Your academy works well, but you feel there’s potential for more.
You’ve reached the stage where you need to know more. Otherwise…
You’re working more and more. There are more and more kids.
But profit? Not necessarily growing.
Your team doesn’t take responsibility for goals.
Yet they want more every time — higher rates, better equipment, bonuses.
The financial system seems to work.
But reports are scattered, and you only analyze data when a problem arises.
You’ve got revenue. The academy runs, money is coming in.
But you don’t know which activities really bring the most value. You’re growing everything a little bit instead of focusing on what delivers the biggest return.
You don’t know which group really makes money.
And which one only generates costs you cover with other income.
You add money from your own pocket.
But you don’t reward yourself proportionally to the effort you put into running the organization.
You make decisions intuitively.
Because you don’t have the data to see the big picture.
There’s no money for development.
No reserve, no investments, no marketing. Everything goes to “day-to-day” expenses.
You set fees based on what the competition does.
Not on the real costs of your academy.
You can’t predict cash flow.
You only find out you’re short when the money is already gone.
You can’t plan recruitment because you don’t know if you can afford it.
You don’t know the cost of acquiring a single new player.
Your vision for the academy is stuck.
Not because it’s bad. But because you don’t have the tools and knowledge to manage it financially.
Webinar Agenda
1. Why academies lose money even when their groups are full
2. What an effective academy budget should look like
3. The most common mistakes and their consequences
4. Practical exercise – let’s calculate it together
5. A surprise!
6. How to connect finances with plans, goals, and strategy
7. What to measure and how to analyze to make the right decisions
8. A new idea for revenue
9. Questions and answers
How do I know all this?
Because I was exactly where you are.
I started with one group, one coach, and a few parents who just wanted their kids to “play a little.”
No budget, no plan, no procedures. Just enthusiasm, intuition, and… frustration.
Today?
I ran an academy with 1,600 players in 16 locations.
I built a system that worked even when I wasn’t there.
Then I sold it and built another company — a tech company for the football environment.
The app I co-created is now used by over 30,000 teams.
Along the way, I spoke with hundreds of academy owners.
I know their frustrations, mistakes, and successes. And I see one thing: money is always topic number one — but no one teaches how to actually manage it.
That’s why I created this webinar.
Not as a desk expert, but as someone who went through all of it myself. No theory. Just practical solutions you can apply immediately.
Who is this webinar for?
1
For academy owners who want to regain time, control, and financial clarity.
2
For organizers who are just building their structure and want to avoid costly mistakes.
3
For coordinators tired of chaos and looking for a system, not improvisation.
4
For those already running an academy — but who know they could do it smarter and more consciously.
5
For people who want to run an academy like an organization, not a hobby project.
6
For everyone who’s had enough of “it’ll work somehow” and wants concrete tools and data.
You probably know me, so you know this will be concrete.
You’re in my newsletter. You follow me on Facebook or Instagram. Maybe you’ve read my ebook or attended one of my previous webinars.
You know I don’t sell empty slogans.
I like to speak directly. I like specifics. And I always give things you can implement immediately — without endless conditions, without theory, without unnecessary talk.
This webinar will be exactly that.
With numbers
With examples
With a practical exercise and tools
Don’t wait
Sign up!
Webinar
FOOTBALL ACADEMY FINANCES
How to plan, manage, and control your academy’s budget so you don’t have to cover costs out of your own pocket. Free webinar on football academy finances.
