Because local football deserves more than chaos and improvisation
Passion is the beginning.
Professionalism is the goal.
Yes — if you want your football academy to grow, not just survive. You know everything about training, but no one ever taught you how to run an organization. This newsletter is the missing link between passion and professionalism.
These are not theories. These are tools. For people from the pitch.
That’s exactly why it’s for you. Everything arrives straight to your inbox — short, concrete, twice a week. No fluff. No spam. Just practical insights that save you hours of searching for solutions on your own.
About me
For 12 years I’ve been building the world of youth football from behind the scenes. For 10 years I managed 16 academies, where 1,500 children were training at the same time. Now I am the CEO of the mobile app FC.APP with 70,000 users.

Business content, lots of data

Long awareness posts, guides, education

Closed group for football managers, focused on development and experience sharing

Lifestyle, daily content