Free e-book
170 pages of valuable and practical knowledge – for free!
The professionalization of Polish football begins with sharing a free e-book in which I have compiled over 170 pages of insights and experiences on running football academies. In the e-book, I share practical tips, proven strategies, and unique observations I’ve gathered over years of work and research. My goal is to help football organizers and enthusiasts professionalize their activities so they can better train young players and develop their academies. I believe that together we can raise the level of children’s and youth football, creating a future full of success and sporting achievements.
Download my free e-book and start applying proven methods today!
What main problems does the e-book solve?
Lack of time for staff and academy owners
Constant delays in project implementation
Lack of funds for operations and development
Difficulties with recruitment and team retention
Organizational instability
Informational chaos and administrative disorder
Poor document management
Challenges in achieving consistent visual identity
Ineffective marketing strategies
Lack of training facilities and access to sports grounds
Ineffective communication with players and parents
Fear of delegating responsibilities
Lack of ideas for development
What will you learn from this book?
My e-book is a practical guide full of ready-made solutions for football schools and academies.
Why you never have enough time and how to stretch your day.
Why you only focus on daily tasks instead of priorities – and how to shift to what really matters.
On what basis parents choose an academy and what to do to make them choose yours.
How to stand out in a crowded football school market.
Whether the email address you use really matters.
How the parents of your players can support you.
How not to drown in paperwork thanks to a few simple solutions.
How to save time and money through system-based work.
How to find a great training base in your area.
How to strengthen your position within the local community.
How to build and maintain relationships with sponsors.
What funding streams you can use to stop worrying about your budget.
Whether certification is really that complicated – and when it’s worth applying for it.
Whether it’s worth raising club membership fees.
What to do to make your marketing consistent and effective.
What grants your organization can apply for and where to find them.
How and when to implement the changes I propose.
How to significantly increase the number of players and attract sponsors to cooperate.
What tools to use to reclaim your time and automate your work and your team’s work.
Why organizational processes are so important and how to implement them…
… and much, much more.
What exactly will you find in the book?
A bit of theory to start with…
What is the difference between a commercial football school and a professional academy? What are their goals? What characterizes them and what do they mean in the football environment? Apart from answering these questions, in this section you will also discover key strategies that will help you regain time and effectively manage your organization.
What’s the deal with visual identity?
Why is the image of a football academy so important? What exactly is visual identity and what elements make it up? Why do I want you to take inspiration from Wisła Kraków and Jagiellonia Białystok? And what does your coach’s Facebook profile picture mean for your football school?
System-based work – how automation can make your life easier
Can you imagine a future where your organization works exactly as you want it to, without your daily effort? You wake up, emails are sent, tasks are handled, and documents are organized… Beautiful, isn’t it? And what if I tell you that this future is already within reach? All thanks to processes and automation, which you will read about in one of the chapters of my e-book.
Basic tools for managing a football school
Let’s start with the most well-known ones: Google Drive, Canva, Chat GPT. Do you use them in your organization? Do you know tools like Nozbe or MailerLite? Download my e-book and I’ll tell you which tools will help you achieve the best results.
Day-to-day work – the everyday life of your organization
Should you choose an outdoor or indoor facility? Buy or rent? How to find a pitch in the city where you want to open your school? If these questions keep you awake at night, I’ve got some suggestions that will not only help you find the ideal location but also manage it on a daily basis.
Tips on how not to drown in emails and messages
If you communicate with your employees through Messenger, and groups with parents of players get mixed up with Facebook conversations about your friends’ birthdays, then you definitely need to check out my tips. Thanks to them, communication within your team and with clients will reach a whole new level.
What to do to finally trust your team
I know you probably do everything best yourself. Everyone falls into that trap at the beginning. But you can’t do everything! I’ll teach you how to delegate tasks and build a stable, loyal, well-connected, and engaged team.
How to finance a football organization?
Where to get the money for all this?! From properly diversified revenue streams, of course – which I’ll tell you about in the chapter dedicated to finance. I’ll also show you what a well-prepared budget should include, how to manage it, and I’ll propose a process that will allow you to effectively monitor and analyze your finances.
Organized administration as the key to success
Administration is the backbone of your organization. It covers all key areas: players, staff, facilities, equipment, finances, and even communication and data protection! Another important document for football schools is the PZPN Certificate, and I’ll share with you all the most important information about it.
Effective development methods
You already have a well-functioning organization. Now we can focus on its development. Where to find new players? I assure you, they’re not brought by a stork or found in a cabbage patch – it’s your actions that will make your groups highly sought after. I’ll gladly share a few tricks that will help your organization spread its wings.
The secrets of marketing
Think of any area of managing your football school, and I’ll tell you that marketing touches it in one way or another. That’s why I’ll show you the subtleties and key differences between online and offline marketing, suggest how to use paid ads, and explain how the parents of your players can support you. Together, we’ll tame the marketing chaos in your football school.
Grants
I hope we agree: if there’s an opportunity to get funding, why not take advantage of it? If you also think your organization could use an extra few – or even several dozen – thousand zlotys obtained without much effort, I’ll gladly explain to you what types of grants exist, how to find them, and how to fill out an application.
Sponsorships and partnerships
Finding sponsors is not the easiest task, so I’ll be happy to share with you my over ten years of experience. I’ll help you not only analyze which companies could support your organization but also tell you about partnership opportunities that foster development, increase your school’s visibility, and provide additional benefits for young players.
Idea bank for additional initiatives
A camp? Day camps? Or maybe a football clinic? Let’s organize a tournament, open a small shop, or plan a trip to an Ekstraklasa match. I’ll show you the advantages of various initiatives, explain how to plan them, and I’ll even put forward the controversial thesis that organizing a ball or a gala should not be treated as an extra burden on the budget. Why? Download my free e-book and see for yourself.
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